The entire retainer is designed around one non-negotiable constraint: your time is the most expensive thing in the room. We meet once a fortnight — a focused 2–3 hour thinking session held twice a month where I ask the questions, you think out loud, and I capture everything worth keeping. From there, I do all the work: the extraction, the structuring, the writing, the editing, the publishing-ready formatting. This process gives us a month's worth of content for your LinkedIn, develops your newsletter, and eventually crafts an ebook by the end of the third month.

This is the right question to ask. I come in as a journalist first — I listen for your idioms, your instincts, the specific way you frame a problem that nobody else does. In month one, I build a voice calibration document that becomes the internal reference for everything we produce together. Every draft is run through that filter before it reaches you. The standard is simple: if you couldn't have written this yourself on a good day, it's not done yet.

Speculative Journalism asks: what does this industry look like in five years — and what does this executive's experience tell us about what's actually coming? It's the rigour of investigative reporting applied to forward-looking narrative. Speculative Fiction goes one layer deeper: it takes your real experiences and surfaces them through the narrative logic we see in sci-fi or fantasy stories. Together, these frameworks make content that is both credible, compelling, and deeply human.

ChatGPT will write you technically correct, forgettable content. It doesn't know your stories, your failures, the clients who taught you something. Audiences are getting very good at sensing AI-generated prose that has no soul in it. I work to preserve and amplify what's actually irreplaceable: your thinking. If you want to use AI better, I'll also coach you on how to do that without it flattening your voice entirely.

Yes — and this is intentional. My goal isn't to create a dependency. I want you to walk away from this engagement with a better instinct for storytelling, a framework you can apply independently, and an understanding of how to think through your ideas before reaching for a keyboard or an AI tool. Some clients eventually need less help from me over time. That's a win, not a loss.

Content is a long game. The first month is usually about finding your voice and building the foundational pieces — bio, origin story, a few strong posts. By month two or three, the content starts to compound. You'll notice engagement picking up, conversations starting, people reaching out. The clients who see the best results are the ones who commit to consistency and trust the process past the initial 30 days.

Completely. I never disclose who I work with, and I operate under full confidentiality. The ideas, perspectives, and experiences in every piece we create are yours. I'm just the person who helps you shape and express them.

My services start from $1,500 per month.