The fashion industry is one of the largest pollution causing sector. It accounts for nearly 20 per cent of the world’s industrial water pollution. Such environmental impacts made fashion designer, Purvi Doshi to look for ways to make fashion ‘more eco-friendly’ and to adopt a ‘sustainable’ module.
Known for her label, ‘Purvi Doshi’, the designer has become an advocate to promote ‘sustainable fashion’ through her brand, offering opportunities to local tailors from remote villages. Purvi talks about her journey, her creative process and her latest spring-summer 2019 collection.